When you look at it honestly, you can’t deny that having sex has a cost. That cost, coming in the form of time, energy (both emotional and physical), and money spent has changed over the last 80 years from the conservative norms of our grandparents, to the free love movement, to the current emergence of the casual hook-up culture and shrinking of the gender wage gap. So now the question is how much does sex cost, and who should be paying the price? And while the reason has changed, the answer remains the same: Guys.